It is our responsibility to create, buy and live consciously. Our founding vision is to embody the antidote to a sea of toxic fabrics that monopolise the active wear market, and landfill.
All that we are, and all that we create, is deeply rooted in an ethos of integrated values that anchor us to the vision. We strive to only craft with organic and renewable materials that are kind to the body and Mother Earth – a commitment that is at the heart of our process. We are deeply committed to working with nature – not against it, both within and outside the Pinky & Kamal business realm.
While we aspire to operate as clean as possible, we are not there yet. Meaning, it is a journey – where at each step of the way we are re-evaluating, restructuring and evolving our framework of business, to minimise our impact.
We invite you to come on this journey with us.
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Our deepest intention is to celebrate diversity, and illuminate infinite modes of beauty.
This starts with our design ethos. We design collections to transcend age and physique, intending that each piece takes on its own unique and sacred form, as it stretches and moves to the contours of your body.
We implore you to feel celebrated when wearing Pinky & Kamal – just as you are, in all your divinity. Our mission is to lead with humility and authenticity, and hold space for connection & community via our platform. Through the values we hold dear, we seek to connect, inspire, support and nurture others.
Just as you are, in all your divinity.
At Pinky & Kamal, we believe movement – in all its manifests – has the power to enhance the quality of human experience.
What did they say about us