From responsible sourcing and ethical manufacturing to thoughtful partnerships and certified materials, every decision we make is guided by a desire to tread more lightly on the planet - while recognising that it’s an ongoing journey, not a perfect destination. Our current goal is for 70% of our products to be made using more responsible fibres, such as GOTS-certified organic cotton, OEKO-TEX® Standard 100, AZO-free reactive dyes, and BCI cotton. A core value for us is using high-quality fabrics that are made to last. In some cases, this means certain materials we use may not be certified - often due to low quantities that don’t yet meet the minimums required for custom-certified production. But as we grow, our aim is to scale responsibly and transition these fabrics to certified alternatives whenever possible.